Inquisitive x GoldieBlox

Inq Factory celebrates a new partnership with GoldieBlox founder Debbie Sterling.

Debra Sterling

Founder and CEO of GoldieBlox signs with Inq Factory.

Since launching on Kickstarter in 2012, GoldieBlox has been a category-defying brand, truly “disrupting the pink aisle”.

What began as a single toy designed to get girls building grew into a movement backed by over $15M in funding and a wall full of accolades.

✔ Educational Toy of the Year and People’s Choice Award at the TOTY Awards

✔ A Super Bowl ad and a float in the Macy’s Thanksgiving Parade

✔ Fast Company’s 50 Most Innovative Companies

✔ The award-winning #BeLikeHer campaign, recognized by the Shorty Awards

So, what are we making together?

We can’t share all the details just yet, but this partnership will be focused on:

✔ Hands-on learning experiences that combine storytelling and engineering

✔ STEM products designed to inspire non-traditional learners

✔ Playful, purposeful design that sparks joy

Our shared goal is simple: to make something so good, so smart, and so fun, it earns a permanent spot in the imagination.

and, The Bigger Picture?

At Inq Factory, we’re scaling our product platform to support more creators, faster. We’ve built an engine that turns ideas into beautifully made, wildly curious products that spark imagination—and sales.

Debbie brings the same energy, with a laser focus on empowering young builders through storytelling, media, and design.

Together, we’re expanding who these products speak to. From kids just starting to explore STEM to parents looking for more meaningful ways to play, this collaboration bridges our audiences and brings fresh energy into both spaces.

It’s also a strategic step toward a shared vision: toys that ignite ambition.

What’s Next?

More updates are coming soon. But for now, we’re Inq Factory laboratory, designing, prototyping, and laughing (a lot).

Dreaming up new ways to turn curiosity into confidence.

We’re so excited to be building this with Debbie and the GoldieBlox team and we know millions of GoldieBlox fans will be too.

Stay curious.

— The Inq Factory Team