Inq Factory x Captain Disillusion

The internet's most dedicated debunker of optical illusions is releasing one.

A man with dark curly hair looks directly at the camera, the lower half of his face painted silver.

Alan Melikdjanian

Captain Disillusion guides children of all ages through the maze of visual fakery to the open spaces of reality and peace of mind.

If you've ever been fooled by a viral video, you need Captain Disillusion.

Alan Melikdjanian has built one of the internet's most devoted audiences not by showing people what to think, but by teaching them how to see. Over 2.5 million subscribers and 270 million views later, the lesson is still the same: look closer.

So naturally, we're making an optical illusion together.

I’m excited to capture the spirit of my videos in the form of this unique yet familiar object. I wanted to keep the entire stock for myself, but making it available to people is actually a great idea!
— Alan Melikdjanian, Captain Disillusion

So, what are we making together?

We can’t give it all away just yet, but here’s what you can expect:

✔ A scientific principle made physical
✔ The kind of object that makes you question what you're seeing
✔ A collectable that rewards the people who look closest

Alan has built an audience fuelled by curiosity. As the home of curious products, Inq Factory is exactly where this belongs.
— Tara Hamilton-Whitaker | CEO, Inquisitive

What’s next?

This partnership is the latest in a series of high-profile signings that pair the biggest names in STEM content creation with award-winning product development teams. 

We are Inquisitive.
Stay curious.

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